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The Salvation Army’s Excellence in Retail is Recognised



The annual Charity Retail Awards recognise service excellence provided by charity-owned retail companies. The focus for 2021’s awards, held on the 9th of September, was innovation in the sector, demonstrating each charity’s vision for the future. This year, The Salvation Army’s Trading Company (SATCoL) made the shortlist in two categories: Outstanding Charity Retailer and Most Supportive Chief Executive.

SATCoL operates extensively throughout the UK, with over 220 charity shops and donation centres. Despite the challenges 2021 has presented to retailers, SATCoL has registered record-breaking sales. Looking to the future, SATCoL has implemented new training initiatives and wellbeing programmes for staff. 

The person largely responsible for this forward-thinking is Trevor Caffull, Managing Director of SATCoL. It’s also the reason he made the shortlist for Most Supportive Chief Executive. Unfortunately, he lost out to Kate Heaps from Greenwich & Bexley Community Hospice, but the positive publicity has worked to The Salvation Army’s advantage. 

Commenting on his nomination, Trevor Caffull said, “Both these award shortlists are a testament to the dedication, hard work and determination of the great team we have at SATCoL. It is an understatement to say how difficult the past year has been and yet, all our team, including our wonderful volunteers, continue to amaze and inspire me.”

Outstanding charity retailer

Severn Hospice pipped SATCoL at the at the post and won the Outstanding Charity Retailer award, but that does nothing to diminish the excellent year SATCoL had. 

Trevor Caffull said, “My sincere thanks go to our customers and donors who have supported us through these difficult times, we are extremely grateful. I will never cease to express my deepest thanks to every single colleague, including those working in a supportive background role, who in any number of ways helped to make these results possible.”

Trevor admits that there is still some way to go to meet all of SATCoL’s goals, however, the progress already made and the milestones already reached enabled the retailer to provide significant financial support to The Salvation Army, which in turn enables the church and charity to continue its essential services and community support.